Tuesday, October 14, 2003

We're number one

AJC | Atlanta is cellphone capital
Metro area leads U.S. in popularity; report cites traffic
Metro Atlanta leads the nation in the percentage of households with mobile phones.

Three out of four households here have one, according to a survey released today by Scarborough Research, based in New York City. Nationally, two out of three households have one.

One reason for the heavy penetration here is metro Atlanta's lengthy rush hours, said Alisa Joseph, a vice president at the research firm.

Jim McGean, president of Verizon Wireless' Georgia/Alabama region, agreed. "Rush hour often lasts from 3 o'clock to 7 o'clock at night," he said. "Business people need to remain productive, and families need to stay in touch. Wireless helps solve this need wherever you are."

At $20/month (and the phone is free), it's hard to escape cell phones. But the difference between "two out of three" and "three out of four"--or, to put it a little more straightforwardly, 66% vs 75%--isn't all that dramatic. Apparently it's a slow news day: CNN, the Macon Telegraph, and the Miami Herald have all jumped on this too.

I suppose it's true. There are three mobile phones in this household, and we're looking at a fourth, now that our daughter's high school has decided to allow her to carry one.

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