Long Beach Press Telegram (AP) | Wendy's gaining edge in burger warsOne of these days, someone's going to notice that none of the Big Three fast-food eateries offers a salad-based meal. If you're eating green, it's gonna cost you extra: The salad alone costs about what a meal/combo costs, and it doesn't come with a drink.
The burger wars aren't being fought with hamburgers, but with salads.
Wendy's is neck-and-neck with rival Burger King, poised to take over as the nation's No. 2 restaurant chain behind McDonald's, analysts said Friday.
But its burgers aren't what put the company there. Analysts say the chain's salads and atmosphere attract adult fast-food eaters, a market not covered by McDonald's often kid-focused strategies.
Since introducing its Garden Sensations salads in 2002, Wendy's sales have been catching up to Burger King more quickly. The chain offers six specialty salads, ranging from Taco Supremo to Mandarin Chicken. Burger King's menu has just two Fire- Grilled Garden and Caesar salads.
Saturday, July 10, 2004
Where's the... salad?
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