HoustonChronicle.com - Earth Day becomes victim of corporate takeover
Earth Day, which began 33 years ago today as a nationwide rally to clean up the planet, has become the latest victim of the corporate takeover.
From Houston to Hong Kong, companies are seeking to polish their green image by sponsoring Earth Day events, which grass-roots groups and cities struggle to fund.
This year, garbage haulers, coffee companies and even missile manufacturers are underwriting Earth Day festivities, a public relations strategy that has divided environmentalists and led to protests of Earth Day itself.
...Even Earth Day Network is guilty of dipping into corporate coffers. The organization is working with Office Depot to provide water testing kits to schools. And for three weeks around Earth Day, its logo with the question "Who says you can't change the world?" will be wrapped around every Starbucks coffee cup.
"When it comes down to it, the money has to come from somewhere," said Sara Doss, the administrative director of the Citizens' Environmental Coalition. "They are trying to change the way they do business."
"Welcome to the planet Maturia. We have much to teach you here."