I thought it was about ______ (fill in the blank, make your own joke)

Yahoo! News - 'Talentless' Woman Proves Any Publicity Is Good
"I want a well-paid job. I have no imagination, I am anti-social, uncreative and untalented," read an advertisement posted by Angelika Wedberg, 30, in the regional daily Goteborgs-Posten on Sunday.
Her phone started ringing incessantly and job offers poured in, Wedberg told the Internet edition of the daily Expressen.