"We think we communicated our message."
Imagine, for the moment, that you live in Texas. You've just received a piece of mail on letterhead stationery reading "Tony Sanchez for Texas Gonernor". Do you bother reading further? How much credibility does this campaign have, if they can't spell "Governor"?

The letter was written to the Texas State Teachers Association, thanking them for their endorsement. (No surprise there, teachers' associations always endorse Democrats.) He got the name of the organization wrong: He thought "Teachers" took an apostrophe, and it doesn't.

Unfortunately, the letter doesn't get better after that. Instead, it betrays the fact that the writer didn't get enough attention from those teachers back when it might have helped. Campaign manager Glenn Smith acknowledges the errors, but judges them trivial. "The substance of the letter speaks much louder than the small errors in the writing might," the Chronicle quotes him as saying. "We think we communicated our message."

Yep. You sure did. Grammar don't matter, so long as ya votes fer us.

LATER: Sanchez won the primary: He'll face incumbent Rick Perry (Bush's Lieutenant, er, Gonernor) in Nonember.