I think, therefore...I think some more.
If you're going to put someone's name on the cover, why should it be some obscure SF writer's name? Like anybody's going to know or care who Harlan Asimov is?
'I only read 'Astounding' for the articles.'
'Dear Astounding -- I never thought I'd be writing one of those letters to the "Astounding Forum"...'
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