NY Times | Verizon to Allow Ads on Its Mobile PhonesAh. With the magnanimous generosity of the suggestion that they will probably choose not to make as much money with this as they could, they implicitly admit that they know there might be some customer resistance to this tactic.
VERIZON WIRELESS, among the nation’s most widely advertised brands, is poised to become the advertising medium itself.
Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said.
...“We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless. “That said, we likely will not — we want to take it carefully and methodically, and enable the right experience.” More generally, he added, “Mobile advertising is going to take off in 2007.”
Allow me to spell it out for all those Verizon managers who are doubtless hanging on my every word:
The first ad I see on my mobile phone will be the last ad I see on my mobile phone. I will stop whatever I'm doing and head directly to my local Verizon store to return my phones and cancel my account. If I have calmed down, I will walk into the store to do this. If I haven't, I'll throw it through your front window. But I will be damned if I will pay you to put an ad in my pocket.
Perhaps you, Verizon management, have forgotten that I already pay you handsomely for the privilege of carrying your phone. I do not browse the web on it. I do not take pictures with it. I do not play games with it. All I do is place and receive calls. Apparently this is too high an expectation for a mobile phone. I have it in order to enable fast, convenient communication with my scattered family. Do that job and no more and you have a customer for life.