Monday, September 20, 2004

Speaking of Janeane Garofolo

Did you know that enlightenment has finally come to Atlanta? No, seriously. Never mind those other eight news/talk stations, we've hit the big time now. Classic Country WSWK 1390 AM is now Air Atlanta WWAA, our very own Air America affiliate.

Yes, WWAA. Sounds like call letters a right-winger would have chosen as a joke, doesn't it?

Anyway, they sort of snuck quietly onto the dial while nobody but the AJC was looking (link requires registration). The station went dark for a while, always a promising way to start a new format. The story is dated 9-10: As of last Wednesday the station was still off the air, but it was broadcasting (repeats of Garofolo) yesterday, welcoming perhaps dozens of new listeners.

First impression: It's every bit as mellow and listenable as market leader Sean Hannity. Which is to say, like plunging red-hot knitting needles into my ears.

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